Fur Free Britain x Creative Conscience
Collaboration with Melody Ching, Abigail Lakey and Rachel Jackson
The challenge:
Take a piece of written text and create a video sequence that compliments, enhances or subverts the content. Your theme should be one of four options from the 2023 creative conscience competition briefs (Health and well-being, Social issues, Climate crisis & The natural world)
The response:
The idea was to create a humorous sadistic animation, showing the consumer how to make their own fur coat and the process they would have to endure to reach their desired outcome. The video would show electrocution, bone deformities and the skinning of these innocent animals.
We planned to have a short but punchy closing line eventually linking back to the fur-free campaign and its importance.
The Fur Free Britain Petition
The petition reads:
I am completely opposed to the immense suffering caused to more than 100 million animals each year in the international fur trade. I support the campaign to ban fur sales in the UK and create a #FurFreeBritain.
Inflicting cruelty on animals for frivolous fashion is deplorable. We should close our borders to this cruel trade, reflecting the view of more than 80% of Brits who believe that it’s unacceptable to buy and sell animal fur in this country. More and more countries are following the UK’s lead and banning fur farming: banning fur imports sales would once again show the UK as a world leader on animal protection.
Please commit not only to retain a UK import ban on cat, dog and seal fur, but also to establish a sales ban to cover the pelts of all animals killed for their fur.
