The brief:

Create a brand collaboration between Jack Daniels and an artist

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The response:

A collaboration logo, bottle packaging and merchandise were designed for the collaboration between Jack Daniels and Post Malone. With his recent shift from rap to country, combined with the fact that Jack Daniels and Malone were both raised in Tennessee, the two made a perfect pairing.

I wanted to keep the branding clean and consistent with Jack Daniel's current logo, using typography and imagery based on Malone's tattoos. "Pour me a drink" is one of the songs on Post Malone's new album F-1 Trillion and was an ideal addition to the packaging and branded merchandise.