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Coca-Cola 55
The challenge:
Target Coca-Cola towards an age 55+ audience, think about their specific needs and preferences.
The responses:
I created two different solutions to tackle this brief:
Coca-Cola drive in cinema
Attendees can enjoy iconic 80s films, I drew inspiration from the rich history of cinema. I created custom cups that bring back a taste of the past. I modernised Coca-Cola’s logo while paying homage to the paper cups used in cinemas in the late 1960s, combining nostalgia with a fresh look.
Coca-Cola Disco
The Disco is aimed at those 55+ with throwback 80s music and a fun approach to partying! I created Limited edition bottle caps that double as entry to the event, giving you a good time and a Coca-Cola for the price of one!
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